Prince William, Kate & Royal Baby at  Lindo Wing
Prince William, Kate & Royal Baby at Lindo Wing

Last month saw the arrival of Kate and Will’s first child George – and the new royal baby appears to have caused a boost not only to the nation’s mood, but also its economy.

It is thought that although it was for a limited time, the royal birth had a positive effect, especially on the retail sector and betting sector.

It’s estimated that – as a country – we spent £87 million on celebrations and party supplies (I wonder if the Middletons had a good month of sales for their website party pieces?!), £80 million on merchandise and £76 million on books, DVDs, magazines and newspapers.

Overall the new royal baby caused a surge of £243 million for the UK economy – which increasingly appears to be moving in the right direction.

The Royal Baby to add to the Kate Effect?

The Kate effect has had a wondrous effect on British fashion sales and that is now likely to cross over to baby clothes too.

For all those people who complain about the £40 million that the royal family cost us yearly, I say that the tourism they encourage alone brings in an estimated £176million.

Well worth it I say!

All in all, the Kate and Will’s effect has had a positive effect on how the world views the royal family and the birth of baby George will hopefully only add to that.

Long live the royal family!

About Alice Malcolm Green

Alice Malcolm Green

Alice is responsible for our client relations. She is the first point of contact for all our new prospects. Alice is also in charge of all our social media communication. Alice loves London: in particular, the many design galleries and museums and the capital's burgeoning reputation for good food.

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