I’m surrounded by Apple technology. There are more Macs in this office than there are human beings! By a ratio of about 3:1. Even more than that, if you include iPhones. The Find a London Office website was built using Apple technology – I’m writing this blog on my Mac. At home my kids watch Apple TV and listen to their iPods. Apple make remarkable products. Easy and fun to use, it goes without saying. But they make a huge amount of difference to the way we work, and the way we live. And despite today’s sad news, I expect that to continue in the years ahead.
I’ve always been an Apple fan – and not that long ago that would have placed me clearly in the minority. Apple made niche products for specific markets. And that is where Steve Jobs’ remarkable talent lay. He was able to take niche ideas, turn them into products and make them ubiquitous. He didn’t invent the mouse, or the GUI (Graphical User Interface); and yet 30 years ago, he was the man who took them to the mass market, and persuaded us that they were a good idea. So much so that they quickly became the de facto standard for all PC’s. He seemed to have an innate grasp of what would work – used that insight repeatedly to create hugely successful products – the iMac, the iPod, the iPhone, the iPad.
His influence on the world we live in today, has been colossal, and he will be sadly missed. If you are interested at all in what made this remarkable and inspirational man tick, it’s worth spending 15 minutes of your time watching this video from 2005
RIP Steve Jobs 1955 – 2011