You don’t always need a postcode like WC1 or EC2 to make a smart office move. In fact, many businesses are now choosing offices in up and coming London areas – and for good reason.
You can find out more about choosing the right office location for you business in my earlier post. But in this post specifically, we’ll break down the key advantages of looking beyond the traditional hotspots. If you’re open to thinking a little differently about location, the rewards might surprise you.
1. Lower rent and better value
The most obvious upside? Cost. Office space in emerging areas is typically much more affordable than in central postcodes – especially if you’re looking for a bit more space or flexibility.
You might be able to afford a better fit for your business – whether that’s a private office instead of shared space, or a location with room to grow.
2. Room to grow – literally and commercially
Up-and-coming areas tend to have more space available – and fewer long-term commitments. That means flexibility: easier expansion, shorter leases, or options to scale up to larger office space without relocating.
You’re also positioning your business in an area that’s likely to evolve. As infrastructure improves and new businesses move in, you may find your office becomes more desirable (and valuable) over time.
3. Better transport links are changing everything
One major reason to reconsider London’s outer zones? The Elizabeth Line.
Previously, many businesses wouldn’t dream of setting up in places like Ealing Broadway or Acton – not because they didn’t like the area, but because the journey into Central London was a slog. That’s no longer the case.
Take this: Ealing Broadway to Tottenham Court Road now takes around 15 minutes on the Elizabeth Line. Compare that to nearly double the time on the Central Line, often packed and stop-heavy.
The new line has quietly transformed what’s viable. Areas that once felt “too far out” now offer a faster, easier commute than some more central zones.
For businesses willing to explore these newly connected spots, the rewards can be big – more space for less money, without sacrificing accessibility.
4. Offices in up and coming London areas: a chance to stand out
Being based in an emerging location can actually boost your brand. It shows you’re forward-thinking, cost-conscious, and not afraid to go where the opportunity is.
You might also benefit from a growing local network. Creative industries, startups, and professional firms often cluster in these areas – bringing energy and collaboration without the central London price tag.
5. Improved surroundings – sooner than you think
Areas once seen as “fringe” are changing fast. Think of places like Whitechapel, Hackney Wick, or the southern end of Old Kent Road. Regeneration projects, new transport links, and retail growth are transforming these postcodes – often within just a few years.
By getting in early, you’re not just saving money. You’re becoming part of a story – and positioning yourself for future benefits.
Final Thought
Choosing an office in one of London’s up-and-coming areas can be a smart, strategic move – especially if value and flexibility matter to your business. These locations offer more space, lower costs, and the chance to grow with your surroundings. And if the past decade is anything to go by, today’s “fringe” could be tomorrow’s next big thing.
This is just one piece of the puzzle. We’re constantly answering the most important office search questions. See what else we’ve covered and what’s coming next.
For more essential tips and advice, have a look at The Knowledge - and for answers to your questions about London office space, check out our FAQs.
Michael Fraser
Michael started in the London property market in 1970. He has an extensive knowledge of the locations, owners & rental values within the office market hub.