Where do your new offices need to be? Location, Location, Location – as the mantra goes. It’s become a cliché, but as with most clichés, it’s also true! London is a large and diverse city, and different areas have distinct identities, as well as individual strengths and weaknesses. Your business will also have specific needs that will make it better suited to one part of London than another. Different strokes for different folks, to quote another cliché.